Saturday, June 09, 2007

How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

There is a 8 minute video-journey through how things have changed since 1996 and takes us all the way through to 2014. The video gives us a glimpse of how Internet is changing the way we live with couple of examples. However, if you think about all the other areas of life that are going to be positively affected due to advancements in technology, your excitement will know no bound. I say we are lucky to live in this day and age. The video mostly talks about Google and its innovation and future path.

There are 2 more nice videos on youtube (gooTube) worth watching:

Google MasterPlan
Web 2.0

There is a excellent book on search industry: The Search.
John Battelle’s, The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture is the only book you need to read about the search industry in present day. John Battelle’s research is completely comprehensive and his style of writing is so easy to read you would never know you were reading about as complex a subject as the search industry. The book delves into the history of search and the monetization of search engine queries. The search also goes into depth about the present and future of search mainly revolving around Google’s role within the industry. The great thing about this piece of literature is that John Battelle does not take a side. He doesn’t write from the angle of being a Google supporter or a Google Hater. He takes a very neutral stance which makes is a much more enjoyable read. Mr. Battelle’s outlook on search becoming integrated with every facet of advertising is an opinion I have never read in the past but makes a lot of sense.

I have a small article which says: Don't be Too Evil

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