Sunday, March 15, 2009

Google Ads - In your face, all over the place

To improve its financial position, Google has started showing ads in the services that were not being monetized yet - News, Image Search, Finance and Picasa Web Albums.

Also, they have started behavioral targeted ads.

Google in their post admits "This kind of tailored advertising does raise questions about user choice and privacy" but opines that these are "questions the whole online ad industry has a responsibility to answer."

Thus, if behavioral targeting learns that you like [X], you get to see ads about [X] everywhere you go on the web.

Now you get, Google Ads - In your face, all over the place!

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