Sunday, March 15, 2009

Google Ads - In your face, all over the place

To improve its financial position, Google has started showing ads in the services that were not being monetized yet - News, Image Search, Finance and Picasa Web Albums.

Also, they have started behavioral targeted ads.

Google in their post admits "This kind of tailored advertising does raise questions about user choice and privacy" but opines that these are "questions the whole online ad industry has a responsibility to answer."

Thus, if behavioral targeting learns that you like [X], you get to see ads about [X] everywhere you go on the web.

Now you get, Google Ads - In your face, all over the place!

Saturday, March 07, 2009

Energy Saved => Energy Got

Climate Savers Computing Initiative (CSCI) has launched the Power Down for the Planet video contest, a challenge to develop original and creative videos that educate, entertain, and inform about the importance of energy efficient computing.

Did you know?
The annual CO2 savings from using power management is greater than the CO2 savings achieved by lowering your home thermostat 2 deg. Fahrenheit in the winter, washing your clothes only in cold water, or giving up your car two days out of every month.*

*(Based on U.S. Census Bureau estimate of the number of college students, Harris Interactive estimate of the percentage of students that own desktop computers, U.S. Department of Energy estimate of average CO2 per KW/hr, U.S. EPA estimate of average tons of CO2 produced per car, and an average energy cost of $0.0885/KW.)